The Right Way To Do Upsells And Have Your Customer Still Love You

I am sure you have seen those Clickbank launches where they promise you the world for $37 and then as soon as you buy. They hit you with an upsell immediately that tells you if you want to really crush it, you need to purchase upsell #1.

I don’t know about you but I feel like asking for a refund at that moment. It doesn’t stop there either. You are hit with one upsell and downsell after another before you finally able to get access to the download area.

Once there, you find that it is nothing like they hyped it up to be and so now you are really mad.

No wonder Clickbank has become the lowest of the low with product launches. It is a good platform and I still recommend it but you have to be careful when promoting anything from there and know the product before you endorse anything.

As a product creator, you definitely want to have upsells and downsells because you can make a lot more money with them.

However, there is a right way and a wrong way to do it and I am going to give you a few guidelines to follow when doing it.

Must Be Complementary

Your upsell must add more value and does not break any promises you made in the original product. It works to help your customer get a step closer to reaching their desired outcome.

Ex. Let’s say your original product is an email marketing course. It goes into great depth on the subject and fulfills the promise in the saleletter. The upsell could be a ready-made emails written by a professional copywriter they can plug into their autoresponder.

It is like going to MacDonalds and ordering a Big Mac. Adding fries and drink are complementary items that will enhance the customer’s experience. That is what you need to think about as you develop your upsells and downsells.

The Advanced Training

Another strategy that works well as an upsell is to offer more advanced training that does not take away from the original offer.

Let’s say you have a standalone course on traffic generation. A good upsell could be a special discount price into your membership site where they get weekly case studies of the latest traffic strategies and advanced more in-depth training. Maybe there is access to some software in there that will automate traffic for you.

You could also upsell your one on one coaching program where you personally help them build there business.

The Package Deal

Another  good offer you could make could be an 3 for 1 deal where you offer three of your top selling products for one low price after they purchase one of your other products. This is a good way to reward your customers once they buy from you and everyone wins.

Another idea could be to upsell them a huge PLR collection as a complementary offer to a program on repurposing PLR.

Master Resell Rights and PLR

Another upsell that is common is to offer resell rights or PLR to a product you just purchased. I am sure you have seen this before after purchasing a product.

It works really well in the IM market and can be very profitable as well. Not too long ago I purchased an amazing WordPress plugin and then had the opportunity to get the white label copy which I did. That product has been rebranded and I am getting the sales page now.

Conclusion

I hope this will help you see upsells from a different perspective and helps you the next time you get ready to set up your sales funnel.

Just take a few minutes before start creating your product to plan it all so you can maximize your profits and still have the loyal, happy customers you desire.

Just remember the guidelines above and you should be fine. Maybe some of the Clickbank Gurus will read this and take notesJ

Talk Soon,

Billy Holder