How to Leverage the Five Levels of Market Awareness to Dramatically Increase Your Advertising ROI

Can taunting your audience make for an effective ad campaign? Legendary copywriter Eugene Schwartz sure thought so, running an advertorial with the following headline, back in 1967, in newspapers and magazines across the country… DO YOU HAVE THE COURAGE TO EARN HALF A MILLION DOLLARS A YEAR? Youch! The ad was a tremendous success, though, running for a number of years. Such attention-grabbing … Read more