HOW TO IMPROVE YOUR DOUBLE OPT-IN RATES BY 30% OR MORE
November 30, 2011 
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Average opt-in rates have fallen quite a bit over the last couple years, and will likely continue to do so for the foreseeable future. Double opt-ins are especially prone to this trend. First of all, “What is double opt-in?” Basically, that means when someone goes to your site and signs up for your newsletter or [...] Read more
